Brand Manager

What You will do: Develop and execute annual brand strategies aligned with business objectives. Lead end-to-end 360° integrated campaigns across digital, KOL, PR, community, retail, and e-commerce channels. Drive brand growth through strong consumer insights, market analysis, and commercial thinking. Drive new product development and launch planning through consumer insights, product validation, and go-to-market execution. Lead brand investment and budget management, ensuring all marketing initi