Senior Marketing Executive (West, Shopping Mall)

Spearhead commercially driven initiatives that translate strategic concepts into on-ground executions, delivering measurable uplifts in shopper traffic and tenant revenue performance. Manage casual leasing portfolio (advertising panels, atrium spaces, pushcarts), including prospecting, negotiation, and execution. Direct digital marketing initiatives across social media platforms, ensuring effective campaign rollout and performance optimisation. Track, analyse, and present campaign metrics (KPIs,